A local host. A hands-on approach.

I was born and raised in Budapest. This is my hometown, and hospitality for me has always been less about “running units” and more about how people feel when they arrive in a city they may not know yet.

It started almost by accident

After high school I studied commerce and marketing and worked as a sales manager at a premium health club in central Budapest. Later I left that job and renovated my own apartment.

Around that time I regularly visited a small local shop and became friendly with the owner. Because of the language barrier, he somehow became convinced that I worked in real estate. One day he asked if I could help him with a document. At first I said no — I did not know what it was and did not want to get involved in something questionable. Then I looked at it properly and discovered that it was simply the paperwork for a short-term accommodation permit in Budapest’s sixth district.

I researched the process, collected the forms, floor plan and supporting documents, submitted everything and got the permit. Then the owner asked a much bigger question: would I operate the apartment for him?

The “passive income” part never arrived

At the beginning I did everything myself: photographs, pricing, guest messages, welcomes, cleaning and problems at every hour of the day. Online, short-term rentals were often described as passive income. I am still waiting for that part.

Smaller by choice

Today I deliberately prefer a smaller, more concentrated portfolio. That means I can know what is happening in each property, stay close to owners, answer guests quickly and personally visit when something needs attention.

Smart technology. Real people. — Technology supports the hospitality. It does not replace it.

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Roland, founder and apartment manager at BookBudapest in Budapest